IRON MANMOVIE ARTICLE |
||||||||
|
By many accounts, Universal Pictures and the producers who owned Marvel's HULK franchise, didn't stand by Marvel icon Stan Lee and his Marvel Comics Universe.
Stan's a nice old guy but he's an Old Guy. His concepts are obsolete and outdated. Today's young cosmopolitan crowd wants superheroes seen through the eyes of a director who really knows his way around 19th century romance and Jane Austin period pieces! Besides, ignoring - for the sake of argument - recent box office smash hits like Marvel's BLADE, X-MEN, SPIDER-MAN, and X-MEN 2, there's just not enough comic book fans to bring boffo box office to a Superhero movie: Especially one where a scientists turns himself into a giant green ogre! It's 2003! Audiences are getting burned out on Superheroes, yo! No, a movie about a Dr. Jekyll scientist that Mr. Hydes into an unstoppably violent green gargantua called for a delicate, nuanced touch and tender emotional subtlety. You know, to get people who don't like comic books to go see a comic book movie about a angry green giant named HULK. So when Universal's misbegotten HULK crashed and burned to ash at the box office, UP threw in the towel and declared it would be at least 10 Years before they could try a successful reboot. Stan Lee, Ari Arad, and Kevin Fiege brought the Production Development together almost immediately, went from Development to Pre-Production the following year, finished shooting by year 4, and released it in year 5 with the box office hit, THE INCREDIBLE HULK. And this, All of This, was the necessary launch pad that took the nascent Marvel Comics Universe (MCU) from Universal to Paramount Pictures. Because before the release of the far more successful THE INCREDIBLE HULK in June, 2008, Stan and company began their Marvel One-Two punch in May with the release of IRON MAN.
|
|